The
way to profit at Trade Shows
A
necessary evil?
Most executives feel Trade Shows are a waste of time and money,
both precious resources.
You must pay for booth rental, signage, power and a carpet --
and that's just the start! Add a professional exhibit backdrop,
professional signs, literature, and staff. Then, there's the cost
of transportation, lodging.
Isn't this too much money to spend, year after year, show
after show?
Yes. Unless you know the secret.
Ashton & Company Trade Show Marketing Specialists know how
to create attractions that "Show and Sell" your products
and services.
Look: A pretty girl in a bikini will get folks to stop and stare
-- but from the center of the aisle, as they walk past your exhibit.
You can "give away the farm" with drawings and contests,
but those who stop for the "goodies" rarely even hear
your pitch.
There is a better way ...
Master Sales Entertainers increase trade show impact &
profits Trade Show Sales Entertainment
Simply put, Ashton & Company Sales Entertainers stop
passing attendees by providing fun, engaging entertainment.
But there's more. Woven into each custom-made entertainment routine
are the key sales benefits of your products or services.
They stop and listen for the entertainment, and in the process,
learn your key sales points. You'll find attendees being
drawn to, and into, your exhibit. Not just once, but over
and over as they come back to your exhibit, bringing their friends.
There's a difference between just hiring a "pick-a-card magician"
and a Sales Entertainer. That difference is dramatically
increased sales effectiveness.
Many routines pull key buyers in from the crowd, and pair them
up with a Sales Manager as part of the program.
All creative presentations from the Trade Show Experts from Ashton
& Company blend the perfect amounts of fun with sales. It
works!
HOSPITALITY SUITES
Many times, more business is done in the Hospitality Suite
than on the convention floor.
Many firms have found our Entertainers to be the perfect "drawing
card". Your guests can be entertained by the finest
in personal magic, or perhaps a personality reading given by one
the nation's leading Master Numerologists.
ALL KINDS OF TRADE SHOWS
