Your "Instant" Advertising Department

If your business is like many others, it has grown to the point where it needs on-going advertising, marketing, publicity and promotional services.

Traditionally, firms had to hire an Advertising/Promotions manager and support staff. This influx of personnel is a substantial investment, both in terms of salary, benefits and taxes. Then add to the personnel expenses: - Computers and graphics/audio/video workstations; - Advertising production equipment; - Furniture and office space!

A firm can incur thousands of dollars in expenses before the first advertisement is ever created. Before the first brochure is ever printed.

"STOP! An advertising department will simply cost too much!" is what many organization’s executives say, as they advertise in fits and starts, doing it themselves, or shell out big bucks to high-priced advertising agencies.

The smarter way: The Outsourced Advertising Department. Why staff and outfit an advertising department when you can "lease" it?

For 20 years, organizations like yours have turned to the advertising and marketing professionals at Ashton & Company to act as their "Consulting Advertising Department" to help them grow by leaps and bounds, while holding the line on expenses.

Your benefits are enormous:

Instead of spending time organizing an Advertising Department, its spend organizing and preparing your advertising!

• No-cost start up - Ashton & Company already has the personnel and equipment.
  
  
• No increase in payroll taxes, insurance, liability, overtime pay.
  
  
• Weekly in-person meetings to make sure we’re all on the same track.
  
  
• Unlimited telephone and E-Mail contact to immediately take advantage of opportunities and solve problems which stand in your way of increased sales and profitability.
  
  
• You get a wide variety of services, provided for a single, predictable, tax-deductible fee.
  
  
• You keep up to 100% of media commissions, channeled back into your advertising budget, depending on the agreement reached.
  
  
• No long-term commitments! While we help may companies for years until they grow large enough to warrant their own in-house staff, there are no long term contracts!
  
  
• In short, you pay only for the services you need, when you need them. You don’t pay for people to sit around and surf the Internet or play video games.
  

Here is exactly what you'll get

• Planning of advertising and marketing strategic approaches, promotional campaigns and events;
  
  
• Writing sales materials including advertisements, flyers, brochures, signs, billboards audio and/or video promotional and training scripts, PowerPoint presentations, and other sales promotion material which may be needed;
  
  
• Creating and writing specific program sales systems to work within the systems as specified by the Sales Manager, or VP of Marketing;
  
  
• Creating copy themes and writing both print and electronic media advertising copy;
  
  
• Coordinating copy positions with print advertising to present a unified message;
  
  
• Layout & design, and electronic mechanical art for many of the projects created and written under the agreement;
  
  
• Production and delivery of radio copy or produced commercials, including licensed commercial music and voices of professional broadcast talent which is on staff;
  
  
• Production design and planning, budgeting and supervision of advertising production (except catalogs) as approved;
  
  
• Researching available media in all forms, print, broadcast, outdoor, direct mail and presenting alternatives;
  
  
• Supervising artwork, production and typesetting, overseeing printing and distribution as requested;
  
  
• Creating, writing and production supervision of trade show attractions, promotions and materials.
  
  
• Trademark research services regarding your company's trade names now used or proposed;
  
  
• Meetings with your organization as needed and requested, usually on a weekly basis, and telephone consultation.

Your only exclusions from the pay-one-price fee are purchases of outside creative services authorized in advance by your organization, (such as specialized artwork designs and/or execution, custom-composed jingles or commercial music, digital video editing), material (such as printing, direct mail and postage costs, banners, store signage, video tape duplication and packaging) and the cost of media itself (such as radio, television, cable TV time, magazines, flyers, or outdoor) made on the behalf and with your direct approval. Media is to be paid on a cash-with-order basis. Such purchases will be executed only with the express advance approval of your company.

Why staff and outfit an advertising department when you can "lease" it?

The best part is you get all of these benefits for about what you’d pay a file clerk! And no additional payroll taxes, sick days, or Workman’s Comp!

A "new" kind of company

While "collaborative" or "associated" marketing and services have recently been in the news, Ashton & Company has used this business model for the last 20 years, helping clients increase their sales, in a profitable way.

Specifically, company principal David F. Ashton provides clients his skills, based on 30 years of experience, plus those of his contracted network of professionals in creative problem solving, industrial, business-to-business advertising, and retail advertising. Plus, you benefit from his network of production experts in photography, digital graphics, illustration, package design, digital graphic reproduction, video and printing & lithography.

The result? You get top-notch help from only the skilled professionals you need to create your sales and marketing solutions. Why pay the overhead for fancy offices or a bloated staff roster?

Thanks again for spending a moment of your time at our site. I look forward to working with you!

David F. Ashton

E-Mail: dfashton@Master-Marketing-Source.com
Phone: (503) 771-9401
24-hour Fax: (503) 771-9401