Who Cares?

Playing "Who Cares?" is a great way to help define a market and come up with a demographic profile of an end user.

It is as simple as asking "Who Cares?" about your product or service and allowing yourself to come up with as many answers as you can. First, with a broad group, say mostly men. Then defining it down to the specific demographic, such as, 25 - 54 year olds, white collar workers who live in the suburbs and have two children and six credit cards. Keep defining until you come up with a solid profile.

This is a great way to test the appeal of your product or service. Hopefully, enough people would care to make it a worthwhile venture marketing your wares. A follow up test is to take your list of people and groups who would care, and then find some representative samples of those groups and actually ask if they do care.

Keep defining and testing.

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